Explore the latest insights, product updates, and research from the ad:personam team.
Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.
Discover the most important digital marketing KPIs and how to track them. Learn how a self-serve DSP like ad:personam helps small businesses and agencies optimize programmatic campaigns with AI.
Discover what display advertising is, how it works, and why it’s essential for your digital marketing strategy. Learn about ad formats, targeting strategies, and how to run cost-effective campaigns
Discover how retargeting campaigns work and what benefits they can bring to your online advertising campaigns.
Discover what A/B Tests are and how you can apply them to your online advertising campaigns with our complete dedicated guide
Discover how AI Advertising works, its advantages and the tools to automate, optimize and scale your campaigns with artificial intelligence.
