Blog

Discover what display advertising is, how it works, and why it’s essential for your digital marketing strategy. Learn about ad formats, targeting strategies, and how to run cost-effective campaigns with AI-powered, self-serve DSP platforms like ad:personam—without minimum spend.

Discover how retargeting campaigns work and what benefits they can bring to your online advertising campaigns.

Discover what A/B Tests are and how you can apply them to your online advertising campaigns with our complete dedicated guide

Discover how AI Advertising works, its advantages and the tools to automate, optimize and scale your campaigns with artificial intelligence.

What are DSPs, how do they work and why use them in programmatic marketing? Discover how you can test ad:personam to create effective campaigns with complete autonomy, in self-service mode.