August 2025
display-advertising
6 minutesRetargeting: Strategies and Benefits for Your Business
Discover how retargeting campaigns work and what benefits they can bring to your online advertising campaigns.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
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August 2025kpi7 minutesAB Test: Complete Guide to A/B Testing for Conversion Optimization
Discover what A/B Tests are and how you can apply them to your online advertising campaigns with our complete dedicated guide
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August 2025media-planning7 minutesAI Advertising: How It Works and Why You Should Apply AI in Your Digital Advertising Campaigns
Discover how AI Advertising works, its advantages and the tools to automate, optimize and scale your campaigns with artificial intelligence.
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August 2025small-business6 minutesDemand Side Platforms: What DSPs Are and How They Work
What are DSPs, how do they work and why use them in programmatic marketing? Discover how you can test ad:personam to create effective campaigns with complete autonomy, in self-service mode.
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August 2025connected-tv7 minutesCTV: Complete Guide to Advertising and Connected TV Opportunities
How do CTVs work and why do they represent a unique advertising opportunity? Find out thanks to our complete guide.
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August 2025display-advertising7 minutesNative Advertising: What It Is, How It Works and How to Integrate It Into Your Campaigns
Discover the advantages of native advertising, which strategies are best suited to improve your advertising campaigns and how to manage them with ad:personam DSP.
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