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Advertiser Policy

Last updated: October 11th, 2024

Overview

As a buyer on the Microsoft Advertising Platform, ad:personam GmbH is bound by the following Advertiser Policy, which applies to every user of the application.

Generally Applicable Content Prohibitions

  • Dangerous hate speech: Content that incites violence, intimidation, or discrimination against protected groups.
  • Pornography: Content depicting or providing access to pornography, nudity, or obscenity.
  • Malware: Content containing, linking to, or installing malware.
  • Piracy: Content that infringes on copyrights, trademarks, or patents.
  • Weapons: Content featuring the sale or instructions for creating weapons.
  • Violence: Content that depicts or promotes violent acts.
  • Defamation: Content that is defamatory in nature.
  • Illegal drugs: Content promoting the sale of illegal drugs or drug paraphernalia.
  • Adult content: Advertising or ad creatives related to adult content are prohibited in all markets.
  • CBD: Advertising or ad creatives related to CBD products are prohibited in all markets.
  • Cryptocurrency: Advertising or ad creatives related to cryptocurrency are prohibited in all markets.
  • Extreme religious content: Advertising or ad creatives promoting extreme religious content are prohibited in all markets.
  • Auto-downloads: Content that downloads files without user consent.
  • Auto-redirect: Content that redirects users automatically to other sites.
  • Government forms or services: Content charging for government services that are freely available.
  • Illegal content: Content that violates applicable laws, regulations, or court orders.
  • Morally reprehensible: Content deemed offensive or without redeeming value.
  • Inadequate privacy notice: Content lacking proper privacy notices or user consent mechanisms.
  • Interference with navigation: Content interfering with user navigation, such as pop-ups.
  • Interference with other ads: Content that obscures or interferes with other ads.
  • Unusual CTR: Content with unusually high click-through rates or automatic ad clicks.
  • Deceptive content: Content that misleads users into actions through deceptive appearances.

Content Allowed But Restricted

  • Gambling content is allowed with geographic and regulatory restrictions. Buyers are responsible for ensuring compliance with all applicable laws and regulations.
  • Political ads are allowed, subject to compliance with regulations and laws in the relevant jurisdictions.
  • Extensions, plugins, and applications
  • Downloads: Ads promoting software downloads must ensure the software is malware-free, provide clear notice of functionality, and obtain user consent.
  • Camouflage clothing: Advertising restricted or prohibited in specific markets.
  • Family planning: Advertising restricted or prohibited in specific markets.
  • Infant feeding: Advertising restricted or prohibited in specific markets.
  • Ride shares: Advertising restricted or prohibited in specific markets.
  • Ticket resellers: Advertising restricted or prohibited in specific markets.
  • Tobacco and vape products
  • Information integrity and misleading content
  • Deceptive content, fake errors, and warnings

Restricted Jurisdictions & Data Privacy Compliance

From September 2, 2024, ad transactions are prohibited in the following additional jurisdictions: Afghanistan, Angola, Bhutan, Curacao, Ghana, Jordan, Kenya, Kuwait, Lebanon, Liberia, Morocco, Sudan, and Uzbekistan, among others. Compliance with data privacy regulations is mandatory, including strict prohibitions on collecting or using data from individuals under 18 and expanded restrictions on profiling sensitive categories such as race, gender identity, biometric data, religious beliefs, and political opinions.

Prohibited Buy-Side Practices

  • Interference with the page: Ads displaying outside their designated space are prohibited.
  • Non-functioning click or conversion tracking: CPC or CPA campaigns must have functioning tracking.
  • Illegal or harmful practices: Any content or practices violating laws or regulations.

For more information or updates, please contact us at info@adpersonam.io.

Reference to General Terms & Conditions

This document is incorporated by reference into the General Terms & Conditions of adpersonam.io that can be found here. The General Terms & Conditions cover the following chapters applicable to this document and ad:personam applications and website in general:

  • LIABILITY AND INDEMNIFICATION for EU, Australian and US Users
  • COMMON PROVISIONS
  • DISPUTE RESOLUTION
  • PRIVACY POLICY

ad:personam GmbH
Sitz der Gesellschaft: Hamburg
Registergericht: Amtsgericht Hamburg, HRB 167513
Geschäftsführer Ciro Scognamiglio
USt-ID-Nr: DE340890938