Self-Serve Programmatic Advertising Platform Powered by AI
ad:personam is the self-serve DSP that lets agencies and small businesses plan for free and launch programmatic campaigns with no minimum spend. 330+ inventory sources, AI-powered tools, transparent pricing.
Trusted by 99+ media agencies and small businesses
As seen on
A Self-Serve Ad Platform Trusted Worldwide
Sign Up, Plan for Free, Launch Campaigns
Our self-serve programmatic platform lets you explore everything before you spend a cent.
Sign Up for Free
Create your account in minutes β no credit card required. You get instant access to Planning Mode.
Plan in Planning Mode
Use the AI Media Planner to build strategies, Forecast tool to simulate reach and costs, and Domain Query to research inventory β all free, no subscription needed.
Launch & Optimise
Subscribe when ready, launch across display, video, CTV, and audio, and let Insight Copilot turn your campaign data into actionable recommendations.
A Self-Serve DSP Built for Agencies and Startups
All-in-One Campaign Management
Create, manage, and optimise campaigns across display, video, CTV, audio, and native β all from a single self-serve programmatic advertising platform.
Launch Campaigns in a Day, Not a Week
Upload creatives, set targeting, and go live in minutes. Ad hosting is included via Adform β no extra fees or delays.
330+ Premium Inventory Sources
Access curated deals and open exchange inventory across 30+ ad exchanges. Reach high-quality audiences globally through the Adform DSP.
What Our Customers Are Saying
Real experiences from web agencies and small businesses showcasing the impact of ad:personam.
βI like the simplicity of ad:personam and I find the initial installation very simple. I also have easy access to the open web thanks to this product. ad:personam offers me easy access to the open web for media buying.β
βad:personam was the perfect tool for our independent business focused on performance. We no longer needed an accredited partner for programmatic advertising, which often came with a high price tag.β
βThe Smart Templates feature allowed us to easily set up and run campaigns, saving us time and effort. The team at ad:personam provided excellent support throughout the process, and we are thrilled with the results.β
βUsing ad:personam has been a game-changer for our agency. The platformβs AI-driven insights made campaign planning more efficient, and the teamβs ongoing support has been invaluable.β
βThe team at ad:personam helped us launch our first programmatic campaigns with ease. The self-serve platform is user-friendly, and the teamβs support ensured that our campaigns were a success from day one.β
βad:personam perfectly meets my primary need: accessing a large, high-quality inventory of publishers. The exceptional support they provide is unmatched. ad:personam makes campaign execution practical, easy, and intuitive, allowing me to reach my target audience through a large, high-quality publisher inventory. Its built-in brand safety features are crucial for my clients' profiles, giving me full confidence that our ads run in secure environments.β
βThe ad:personam team provides excellent account management, with fast insights and helpful service, while the platform's low monthly fee and easy campaign booking, combined with customizable reporting, make for a top-notch programmatic advertising experience.β
βad:personam has given us the opportunity to do highly targeted programmatic campaigns with easy access to premium networks at a very affordable price. The platform is user friendly and intuitive, and their customer service is always ready to help.β
βFor a small agency, managing programmatic campaigns can be time-consuming. ad:personam simplified everything. The platformβs automation features freed up our time and allowed us to focus on strategy and creativity.β
βad:personam provided the tools we needed to scale our campaigns without breaking the bank. The platformβs detailed reports and targeting options were game-changers for our agency, and the customer support has been fantastic.β
βad:personam has significantly improved our ability to deliver hyper-targeted experiences across multiple channels. The platform is intuitive, flexible, and integrates seamlessly with our existing stack. We've seen noticeable improvements in engagement and conversion rates since adopting it. The team behind ad:personam is responsive, knowledgeable, and genuinely invested in helping us succeed. Highly recommended for any business looking to elevate their personalization efforts.β
βad:personam provided LEMA with an affordable tool used by big brands, allowing them to effectively reach their target audience online. With a responsive team and great value for money, LEMA highly recommends ad:personam for programmatic advertising.β
βad:personam provided a great opportunity for a programmatic advertising experience, and the team's invaluable help was appreciated by those with no prior experience. With helpful tips on campaign building, the team made the experience easy and enjoyable.β
βad:personam made it easy for us to launch programmatic campaigns with precision targeting. Their responsive customer support helped us maximize results, making it a valuable partner for our growing agency.β
βad:personamβs platform allowed us to handle programmatic campaigns in-house without needing to rely on external vendors. We now have full control over our campaigns, and the results speak for themselves.β
See the Self-Serve Programmatic Platform in Action
From campaign creation to AI-powered optimisation, our self-serve DSP handles it all. Upload banners, HTML5, video, third-party tags, and native ads β then target, launch, and report from one dashboard.
The Self-Serve Ad Platform Agencies and Startups Trust
Hundreds of agencies and small businesses use ad:personam to run programmatic campaigns without agency fees, minimum spend, or complexity.
Trusted by 99+ startups, SMBs, and agencies
No Minimum Spend: Self-Serve Programmatic Advertising for Every Budget
Explore for Free in Planning Mode
Sign up and access the AI Media Planner, Forecast tool, and Domain Discovery β all free, no subscription needed. Plan your strategy before you spend.
No Minimum Spend to Launch
When youβre ready to go live, start with any budget. No minimum spend required β scale at your own pace.
AI-Powered Targeting & Optimisation
Reach audiences with Lotame, Semasio contextual, and Digiseg IAB segments. Insight Copilot turns live campaign data into actionable recommendations.
Planning Mode: Explore the Full Platform for Free
Sign up and start planning before you subscribe. Planning Mode gives you free access to the AI Media Planner, Forecast tool, Domain Query & Discovery, and AI audience discovery. Simulate campaigns, forecast reach, and research inventory β no payment required.
Why Choose ad:personam?
See how we compare to traditional DSPs and agency-managed campaigns.
| Feature | ad:personam | Traditional DSPs |
|---|---|---|
| No minimum ad spend | ||
| Self-serve platform | ||
| Free Planning Mode before subscribing | ||
| AI-powered optimisation | ||
| Display, Video, CTV & Audio | ||
| Premium inventory access | ||
| Transparent pricing | ||
| Agency fees required | ||
| Campaign setup in minutes |
Simple, Transparent Pricing
No hidden fees. No long-term contracts. Start small and scale as you grow.
Planning Mode
- Forecast, AI Media Planner, Domain Query
- Domain Discovery and Data Marketplace
- Browse Inventory Sources and PMP Deals
- No credit card required
Starter
- All in Planning Mode plus full DSP access
- Display Ads, Insight Copilot, Contextual Targeting
- Universal Pixel, Conversion Pixels, Retargeting
- Domain Targeting Lists and Inventory Source Lists
Pro
- All in Starter plus every channel unlocked
- Video, Audio, CTV, and In-App advertising
- App Targeting Lists and Curated Deals
- Priority support
Start Your Self-Serve Programmatic Campaigns Today
No minimum spend. No agency fees. No long-term contracts. Sign up, explore the platform in Planning Mode for free, and launch your first campaign with a 30-day trial.
Frequently Asked Questions
Common questions about our self-serve programmatic advertising platform, pricing, and campaign setup.
What is a self-serve DSP and how does it work?
A self-serve DSP (Demand-Side Platform) lets you buy programmatic ad space directly, without an agency. ad:personam is a self-serve programmatic advertising platform powered by the Adform DSP β you create campaigns, set targeting, upload creatives, and go live from one dashboard.
Is ad:personam suitable for small businesses and startups?
Yes. ad:personam was built for small businesses and agencies that want self-serve programmatic advertising without minimum spend requirements. Sign up, explore the platform in Planning Mode for free, and launch when ready with a 30-day trial.
Is there a minimum ad spend required?
No. ad:personam has no minimum ad spend. You control your budget completely β start with any amount and scale as results come in.
What ad formats and channels does the platform support?
ad:personam supports 6 ad formats across 5 channels: display (static + HTML5), video, Connected TV (CTV), audio, and native/in-app. The Starter plan covers display; the Pro plan unlocks video, CTV, and audio.
What inventory can I access through your self-serve ad platform?
You get access to 330+ inventory sources across 30+ ad exchanges through the Adform DSP, including Adform Publisher Direct, Google, Magnite, Index Exchange, and Freewheel. Both open exchange and private marketplace (PMP) deals are available.
How much does the self-serve DSP cost?
Starter plan begins at β¬149/month and Pro at β¬299/month, both with a 30-day free trial. Planning Mode is free β sign up and simulate campaigns, discover audiences with AI, and forecast results before subscribing.
What targeting options are available?
ad:personam offers geo targeting (country down to GPS radius), audience segments (Lotame), contextual targeting (Semasio), IAB household targeting (Digiseg), domain/app allowlists and blocklists, retargeting, and daypart scheduling.
Does ad:personam offer AI-powered campaign tools?
Yes. The AI Media Planner generates campaign strategies across programmatic, Google Ads, and LinkedIn. Insight Copilot (AI Reports) lets you chat with your campaign data for optimisation recommendations β available in 6 languages across 7 report types.
Latest Articles
Stay updated with our latest insights on programmatic advertising, AI, and digital marketing strategies.
Account-Based Marketing: The Complete Guide to B2B Programmatic Strategy
Discover how account-based marketing works and how to apply data-driven programmatic strategies to reach the B2B decision-makers that matter most.
Video Pre-Roll Ads: How They Work and How to Optimize Them
Learn how video pre-roll ads work and how to improve targeting, completion rate, and ROI with programmatic buying.
Food Marketing: Strategies, Digital Channels & Tools for Brand Growth
Complete guide to food marketing strategies, digital channels, and programmatic tools for growing your food & beverage brand.
Marketing Fatigue: How to Spot It and Reduce Its Impact on Campaigns
Learn what marketing fatigue is, how it differs from ad fatigue and creative fatigue, and how to use programmatic and AI to keep your campaigns effective.
In-Game Advertising: How It Works and Programmatic Marketing Applications
Discover how in-game advertising works, integration methods, and how to apply it to your programmatic marketing strategy.
Retail Networks: Complete Guide to Retail Media & Programmatic Advertising
Discover how retail networks leverage first-party data and programmatic advertising to transform retail media. Complete guide to retail media networks, closed-loop attribution, and omnichannel strategies.