Explore the latest insights, product updates, and research from the ad:personam team.
Discover how retail networks leverage first-party data and programmatic advertising to transform retail media. Complete guide to retail media networks, closed-loop attribution, and omnichannel strategies.
Discover how footfall analytics drives retail success, optimizes campaigns, and powers drive-to-store strategies with location intelligence.
Discover MarTech: the complete guide to marketing technology platforms that drive automation, data intelligence, and campaign performance optimization.
Comprehensive guide to OTT platforms: how streaming services work, differences with CTV, and why they matter in programmatic advertising.
Discover how ecommerce marketing optimizes traffic, conversions, and sales through digital strategies and programmatic advertising.
Master travel marketing with programmatic advertising. Learn data-driven strategies to boost bookings, reach travelers, and maximize ROI in hospitality.
