Explore the latest insights, product updates, and research from the ad:personam team.
Learn what marketing fatigue is, how it differs from ad fatigue and creative fatigue, and how to use programmatic and AI to keep your campaigns effective.
Discover how in-game advertising works, integration methods, and how to apply it to your programmatic marketing strategy.
Discover how retail networks leverage first-party data and programmatic advertising to transform retail media. Complete guide to retail media networks, closed-loop attribution, and omnichannel strategies.
Discover how footfall analytics drives retail success, optimizes campaigns, and powers drive-to-store strategies with location intelligence.
Discover MarTech: the complete guide to marketing technology platforms that drive automation, data intelligence, and campaign performance optimization.
Comprehensive guide to OTT platforms: how streaming services work, differences with CTV, and why they matter in programmatic advertising.
