March 2026
adtech
7 minutesVideo Pre-Roll Ads: How They Work and How to Optimize Them
Learn how video pre-roll ads work and how to improve targeting, completion rate, and ROI with programmatic buying.
Read more
Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
February 2026audience-targeting7 minutesFood Marketing: Strategies, Digital Channels & Tools for Brand Growth
Complete guide to food marketing strategies, digital channels, and programmatic tools for growing your food & beverage brand.
Read more
February 2026digital-marketing-glossary8 minutesMarketing Fatigue: How to Spot It and Reduce Its Impact on Campaigns
Learn what marketing fatigue is, how it differs from ad fatigue and creative fatigue, and how to use programmatic and AI to keep your campaigns effective.
Read more
February 2026audience-targeting7 minutesIn-Game Advertising: How It Works and Programmatic Marketing Applications
Discover how in-game advertising works, integration methods, and how to apply it to your programmatic marketing strategy.
Read more
January 2026premium-inventory8 minutesRetail Networks: Complete Guide to Retail Media & Programmatic Advertising
Discover how retail networks leverage first-party data and programmatic advertising to transform retail media. Complete guide to retail media networks, closed-loop attribution, and omnichannel strategies.
Read more
December 2025digital-marketing-glossary7 minutesFootfall Analysis: Complete Guide to Drive-to-Store Marketing & Location Intelligence
Discover how footfall analytics drives retail success, optimizes campaigns, and powers drive-to-store strategies with location intelligence.
Read more