Explore the latest insights, product updates, and research from the ad:personam team.
Pause Ads on HBO Max and discovery+ open new CTV opportunities: a practical guide to launching a self-serve CTV advertising campaign with no minimum spend.
See how AI is reshaping programmatic ad spend in 2026, and why a self-serve DSP with no minimum spend is finally opening the market to SMBs and agencies.
Learn how programmatic DOOH advertising works: buying models, creative specs, formats, targeting, and measurement, plus how to launch on ad:personam.
Learn how programmatic audio advertising works: formats, targeting, open exchange vs. PMP, and how to launch a campaign with ad:personam.
Rich media ads are interactive, expandable, animated—not static banners. See formats, use cases & benefits, then build yours with the AI Banner Generator.
CTR = (clicks Ă· impressions) Ă— 100. Learn how to calculate click-through rate, industry benchmarks by channel, and how to improve CTR for display and programmatic ads.
