Explore the latest insights, product updates, and research from the ad:personam team.
Comprehensive guide to OTT platforms: how streaming services work, differences with CTV, and why they matter in programmatic advertising.
Discover how ecommerce marketing optimizes traffic, conversions, and sales through digital strategies and programmatic advertising.
Master travel marketing with programmatic advertising. Learn data-driven strategies to boost bookings, reach travelers, and maximize ROI in hospitality.
Learn how OOH and DOOH advertising work, key strategies for brand visibility, and how to run programmatic outdoor campaigns.
Discover what audio ads are, explore high-definition audio ad formats, and learn how to create effective digital audio campaigns with programmatic DSP and AI-driven optimization.
Master GA4 with event-based tracking, GDPR compliance, and Universal Analytics migration. Optimize programmatic campaigns with data-driven insights.
