October 2025
ad-tech
6 minutesRich Media Advertising: Formats, Benefits & Best Practices for 2025
Discover rich media advertising formats, benefits, and best practices. Create engaging campaigns with ad:personam AI-powered DSP platform.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
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September 2025audience-targeting6 minutesData Management Platforms: The Complete Guide to Smarter Marketing with Data
Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.
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September 2025kpi4 minutesDigital Marketing KPIs: A Complete Guide to the Metrics That Matter
Discover the most important digital marketing KPIs and how to track them. Learn how a self-serve DSP like ad:personam helps small businesses and agencies optimize programmatic campaigns with AI.
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September 2025display-advertising4 minutesDisplay Advertising: What It Is, Benefits, Formats, and Strategies for Effective Campaigns
Discover what display advertising is, how it works, and why it’s essential for your digital marketing strategy. Learn about ad formats, targeting strategies, and how to run cost-effective campaigns
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August 2025display-advertising6 minutesRetargeting: Strategies and Benefits for Your Business
Discover how retargeting campaigns work and what benefits they can bring to your online advertising campaigns.
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August 2025kpi7 minutesAB Test: Complete Guide to A/B Testing for Conversion Optimization
Discover what A/B Tests are and how you can apply them to your online advertising campaigns with our complete dedicated guide
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