February 2026
audience-targeting
7 minutesIn-Game Advertising: How It Works and Programmatic Marketing Applications
Discover how in-game advertising works, integration methods, and how to apply it to your programmatic marketing strategy.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
January 2026premium-inventory8 minutesRetail Networks: Complete Guide to Retail Media & Programmatic Advertising
Discover how retail networks leverage first-party data and programmatic advertising to transform retail media. Complete guide to retail media networks, closed-loop attribution, and omnichannel strategies.
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December 2025digital-marketing-glossary7 minutesFootfall Analysis: Complete Guide to Drive-to-Store Marketing & Location Intelligence
Discover how footfall analytics drives retail success, optimizes campaigns, and powers drive-to-store strategies with location intelligence.
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December 2025adtech9 minutesMarTech: Complete Guide to Marketing Technology & Programmatic Stack
Discover MarTech: the complete guide to marketing technology platforms that drive automation, data intelligence, and campaign performance optimization.
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December 2025connected-tv7 minutesOTT Platforms: Complete Guide to Advertising, CTV, and Streaming Services
Comprehensive guide to OTT platforms: how streaming services work, differences with CTV, and why they matter in programmatic advertising.
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December 2025audience-targeting6 minutesE-commerce Marketing: Complete Guide to Strategies, Tools, and Programmatic Campaigns
Discover how ecommerce marketing optimizes traffic, conversions, and sales through digital strategies and programmatic advertising.
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