Explore the latest insights, product updates, and research from the ad:personam team.
Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.
Discover what click through rate is, how it's calculated, and why it's crucial for your programmatic marketing campaigns
Master the art of defining target audiences. Learn how to identify, analyze, and activate your ideal customer segments for highly effective ad campaigns.
Discover what viewability is, how to measure and optimize it in your digital ads, and which KPIs to track for maximum campaign effectiveness
Complete guide to ad server functionality. Discover the benefits of advertising servers and how to implement them for better campaign results.
Explore the key programmatic advertising trends in Italy and discover growth opportunities shaping the market through 2025 and beyond.
