October 2025
kpi
9 minutesViewability: Complete Guide to Measurement, Optimization, and KPIs
Discover what viewability is, how to measure and optimize it in your digital ads, and which KPIs to track for maximum campaign effectiveness
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
October 2025ad-tech13 minutesAd Server: Complete Guide to Advertising Servers, Technology & Selection
Complete guide to ad server functionality. Discover the benefits of advertising servers and how to implement them for better campaign results.
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October 2025news5 minutesProgrammatic Advertising Trends in Italy: Growth and Key Insights for 2025
Explore the key programmatic advertising trends in Italy and discover growth opportunities shaping the market through 2025 and beyond.
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October 2025video-advertising7 minutesVideo Advertising: Complete Guide to Formats, Strategies, and CTV Campaigns
Master video advertising: formats, strategies, and CTV campaigns. Learn to optimize your video ads with AI-driven DSP platforms for maximum ROI.
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October 2025ad-tech6 minutesRich Media Advertising: Formats, Benefits & Best Practices for 2025
Discover rich media advertising formats, benefits, and best practices. Create engaging campaigns with ad:personam AI-powered DSP platform.
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September 2025audience-targeting6 minutesData Management Platforms: The Complete Guide to Smarter Marketing with Data
Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.
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