November 2025
OOH
6 minutesOut of Home Advertising: Complete Guide to Programmatic OOH & DOOH
Learn how OOH and DOOH advertising work, key strategies for brand visibility, and how to run programmatic outdoor campaigns.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
November 2025audio-advertising7 minutesAudio Advertising: Complete Guide to Programmatic Audio & Podcast Ads
Discover what audio ads are, explore high-definition audio ad formats, and learn how to create effective digital audio campaigns with programmatic DSP and AI-driven optimization.
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November 2025kpi9 minutesGoogle Analytics 4: Complete Setup, GDPR Compliance & Migration Guide
Master GA4 with event-based tracking, GDPR compliance, and Universal Analytics migration. Optimize programmatic campaigns with data-driven insights.
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November 2025ad-tech7 minutesReal Time Bidding: What It Is, How It Works, and Benefits for Advertisers and Publishers
Discover what real time bidding is, how it works, and the benefits it offers advertisers and publishers in programmatic advertising.
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November 2025kpi13 minutesThird-Party Cookies: Complete Guide for Digital Marketing
Learn what third-party cookies are, how they work, GDPR compliance requirements, and cookieless alternatives for digital marketing success.
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November 2025contextual-targeting7 minutesContextual Advertising: The Complete Guide to Privacy-First Targeting
Discover how contextual advertising delivers effective, privacy-compliant campaigns without cookies. AI-powered targeting for the cookieless era.
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