April 2026
display-advertising
12 minutesBrand Awareness: Complete Guide to Building Recognition and Recall
Learn how to build brand awareness with programmatic advertising, SEO, social media, and measurable KPIs.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
6 stories available
March 2026audience-targeting8 minutesAccount-Based Marketing: The Complete Guide to B2B Programmatic Strategy
Discover how account-based marketing works and how to apply data-driven programmatic strategies to reach the B2B decision-makers that matter most.
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March 2026adtech7 minutesVideo Pre-Roll Ads: How They Work and How to Optimize Them
Learn how video pre-roll ads work and how to improve targeting, completion rate, and ROI with programmatic buying.
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February 2026audience-targeting7 minutesFood Marketing: Strategies, Digital Channels & Tools for Brand Growth
Complete guide to food marketing strategies, digital channels, and programmatic tools for growing your food & beverage brand.
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February 2026digital-marketing-glossary8 minutesMarketing Fatigue: How to Spot It and Reduce Its Impact on Campaigns
Learn what marketing fatigue is, how it differs from ad fatigue and creative fatigue, and how to use programmatic and AI to keep your campaigns effective.
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February 2026audience-targeting7 minutesIn-Game Advertising: How It Works and Programmatic Marketing Applications
Discover how in-game advertising works, integration methods, and how to apply it to your programmatic marketing strategy.
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