October 2025
news
5 minutesProgrammatic Advertising Trends in Italy: Growth and Key Insights for 2025
Explore the key programmatic advertising trends in Italy and discover growth opportunities shaping the market through 2025 and beyond.
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Blog
Explore the latest insights, product updates, and research from the ad:personam team.
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October 2025video-advertising7 minutesVideo Advertising: Complete Guide to Formats, Strategies, and CTV Campaigns
Master video advertising: formats, strategies, and CTV campaigns. Learn to optimize your video ads with AI-driven DSP platforms for maximum ROI.
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September 2025audience-targeting6 minutesData Management Platforms: The Complete Guide to Smarter Marketing with Data
Discover how Data Management Platforms (DMPs) transform raw data into audience insights for smarter marketing. Learn how ad:personam combines DMP + self-serve DSP with AI to help small businesses and agencies maximize ROI.
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September 2025kpi4 minutesDigital Marketing KPIs: A Complete Guide to the Metrics That Matter
Discover the most important digital marketing KPIs and how to track them. Learn how a self-serve DSP like ad:personam helps small businesses and agencies optimize programmatic campaigns with AI.
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August 2025kpi7 minutesAB Test: Complete Guide to A/B Testing for Conversion Optimization
Discover what A/B Tests are and how you can apply them to your online advertising campaigns with our complete dedicated guide
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August 2025display-advertising6 minutesRetargeting: Strategies and Benefits for Your Business
Discover how retargeting campaigns work and what benefits they can bring to your online advertising campaigns.
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